How do I use Google Ad Manager?

Here are step-by-step instructions on how to use Google Ad Manager:

1. Access Google Ad Manager

- Go to ads.google.com

- Log into your Google account

2. Create a New Ad Unit

- Click on Inventory tab

- Click "New ad unit"

- Choose type (display, video, mobile etc.)

- Set targeting (geo, user attributes, placement etc.)

- Name the ad unit

3. Generate Ad Tags

- Once unit is created, click "Generate tags"

- Select the size and type of tag you want

- Copy the generated code to place on your site

4. Set up Ad Exchanges

- Under Inventory tab click Exchanges

- Connect to ad exchange accounts like AdX to access demand

5. Create Orders and Line Items

- Click Orders tab to create a new order

- Enter advertiser name, dates, budget

- Create line items within the order for different campaigns

6. Traffic Ads and Monitor

- Ads will now serve based on demand

- Run reports to view performance

7. Optimize Over Time

- Tweak targeting, bids, creatives based on results

- Add new placements and ad units as needed

This covers the basic workflow .