How Long Does Google Ads Take?

Investing in Google Ads: A Journey of Patience and Strategy

As an authoritative expert who has spent millions on ad spend and worked for Google, I've come to understand the nuanced world of digital advertising deeply. My experience is rooted in handling both mammoth corporate budgets and the more modest spends of small businesses. It's a realm where patience is not just a virtue but a necessity, especially when navigating the complexities of Google Ads.

The Reality of Google Ads: A 3-6 Month Investment

Google Ads is often viewed as a quick fix to drive traffic and sales. However, the truth is far more intricate. It typically takes 3-6 months to see the fruits of your Google Ads investment truly. This period is critical for gathering data, refining strategies, and understanding the unique nuances of your target market.

My firsthand experience working with small businesses has taught me that limited advertising budgets can be a significant hurdle. Many small business owners struggle with the concept of investing in advertising. They often lack the resources to embark on a significant ad campaign, and this is where the challenge lies. It's not just about setting up an ad and waiting for results; it's a process that requires resilience and understanding the ebbs and flows of digital marketing.

The Grit Behind Successful Campaigns

When working with limited resources, you must possess a certain level of grit. The entire process is an investment. It’s not just about driving leads and sales; there's a lot that goes into it even before building that first campaign. This journey involves understanding your audience, refining your message, and constantly tweaking your approach based on the data you gather.

Why I Chose Content Marketing and SEO First

Drawing from my experience, I haven’t started running ads for myself yet. This decision stems from a strategic choice to focus on content marketing and SEO, which are foundational elements for any business. Ads are fantastic for when you want to accelerate growth, but they're not a one-size-fits-all solution, nor are they always sustainable in the long term.

The Untold Side of Marketing

There's an often unspoken side to marketing that involves the stressful and painstaking process of building a brand from scratch. This aspect is rarely discussed but is critical to understand. When dealing with a saturated market or a product or service that doesn’t have a high search volume, even the speed that ads can offer is minimal.

Building a Brand Publicly: The Floral Business Case Study

To illustrate this journey and provide real, tangible insights, I chose to build a floral business in public. This approach allows me to showcase not just the successes but also the challenging and not-so-pretty parts of the process. It's a commitment to transparency, showing you every step - from strategizing content marketing and SEO to eventually leveraging Google Ads when the time is right.

My final thought on this matter, investing in Google Ads is a strategic journey that requires patience, resilience, and a deep understanding of your market. For small businesses, it’s crucial to start with foundational marketing strategies like content marketing and SEO, building up to the point where investing in ads makes strategic sense. Through my experience, I aim to guide and provide insights into the intricacies of this journey, showcasing the realities of building a brand and the strategic use of Google Ads.

Remember, investing in Google Ads is a process that unfolds over months. It's a journey that requires patience, strategy, and a willingness to adapt. For small businesses this can be costly nut necessary.

As a seasoned expert in digital marketing, having spent millions in ad spend and with experience at Google, I understand the landscape of Google Ads intimately. My journey is not just professional but deeply personal, especially when it comes to guiding small businesses through the maze of digital advertising. We all start from the bottom.

If you feel you need help building the bridge to starting an ad campaign we can help you grow there.

Just because we run ads as a primary service doesn't mean we won't get you ready for them. It's a long term growth plan and we have many other services that you can try to get you there faster.

Just reach out to talk and get on my calendar.

Falan